A Founder’s Diary: The Heart of TBTC
Sitting here today, I find myself reflecting on the incredible journey of starting The Belvedere Trading Company (TBTC). It’s not just a business—it’s a piece of my heart, built on values that have guided every decision, every product, and every partnership.
My journey began in the world of leather products, where I worked in operations for a retailer known for its craftsmanship and attention to detail. Over the years, I honed my skills in quality control, procurement, planning, and logistics—each role teaching me the importance of precision, consistency, and care. This experience shaped my understanding of what it takes to create and deliver products that truly stand the test of time.
From the very beginning, one word has been central: quality. For me, quality is more than meeting standards—it’s about honouring the craftsmanship and care behind every piece. At TBTC, this ethos drives everything we do. Every product, whether it’s a rug, vase, or ceramic, reflects the dedication of artisans who have spent generations perfecting their craft. My years in quality control taught me to recognize excellence, and I carry that commitment into TBTC by partnering with artisans whose work embodies patience, skill, and heart.
But offering beautiful, long-lasting products isn’t enough. For me, sustainability is a non-negotiable value. We live in a world where every choice we make has an impact, and as a business owner, I feel deeply responsible for ensuring TBTC operates with the planet in mind. That’s why I’ve partnered with manufacturers who share this commitment—those who use eco-friendly materials and low-waste traditional techniques. Sustainability isn’t just about doing less harm; it’s about creating products that are part of the solution, contributing to a healthier planet for future generations.
The artisans behind our products are at the heart of everything we do. Many of them come from India, a country rich in cultural heritage and craftsmanship. Yet, these artisans often face challenges—declining demand, inadequate wages, and the risk of losing centuries-old skills. TBTC’s mission is to do more than preserve these crafts; it’s to empower the people behind them. My background in procurement and planning has helped me build partnerships that ensure fair wages, foster trust, and connect artisans to a global audience. We’re not just selling products—we’re uplifting communities and supporting families.
I’ve always believed in the idea of conscious consumption. In a world obsessed with trends and disposability, I want TBTC to inspire a different approach. Every piece we offer is carefully curated, timeless, and meaningful. When someone brings one of our products into their home, I want them to feel a connection—not just to the object itself, but to the artisan who made it and the values it represents. It’s about buying with intention, about choosing items that align with a deeper purpose.
For me, design is never just about aesthetics; it’s about storytelling and purpose. A handwoven rug isn’t just a decoration—it’s a testament to culture, history, and the hands that wove it. My experience in logistics has shown me how to ensure these meaningful products reach their destinations safely and seamlessly, preserving their value and story. I want the spaces we inhabit to feel enriched by these stories, to be a reminder that beauty can go hand in hand with meaning.
When I look at TBTC’s core values—quality, sustainability, empowerment, conscious consumption, and purposeful design—I see them as more than business principles. They’re reflections of the world I want to live in. This journey is about more than profit; it’s about creating a ripple effect of positive change.
I’m often asked what motivates me to keep going. The answer is simple: the impact we’re making. Knowing that we’re preserving traditions, supporting artisans, and offering products that our customers can truly feel good about keeps me inspired every day.
TBTC isn’t just a company; it’s a legacy I hope to build—one of purpose, sustainability, and empowerment. It’s a chance to make a difference, one thoughtfully crafted piece at a time.